Mike Smith has recently joined Apporto as the Director of Marketing. He brings with him over 13 years experience in marketing leadership, having previously worked at Evolve IP as the Director of Digital Marketing for 6 years, where he was responsible for implementing growth strategies that resulted in a 241% increase in organic traffic, 976% increase in inbound leads, and 173% growth in annual revenue.
Mike has a proven track record of delivering positive ROI and has managed multi-channel inbound marketing campaigns. He has also led teams, managed MarTech stacks, and overseen marketing operations, analytics, and systems integrations. Before his time at Evolve IP, Mike led a full-service digital marketing agency as the Director of Digital Marketing for five years.